Blok Projekte

Building a genuine property brand


BlokProjekte is a signature residential property brand with developments exhibiting the virtuous characteristics of space, light, considered engineering and great design. Injecting new vitality into established city fringe neighbourhoods, the buildings are intended to become benchmarks and catalysts for further transformation – whilst providing inspirational homes for the growing band of young city professionals.

Engaged at the very outset to help define market positioning and brand strategy, our desire to aid the client in maximising values and audience connect led us to explore an overtly European theme – one that is naturally embedded within the naming, brand identity and suite of communications.