Brilliant Project

Innovation by design

For fifteen years, Home Decor had been designing and manufacturing cutting-edge contemporary storage solutions for other well-known DIY and builders merchant brands. However, recognising that an opportunity existed to capitalise on trending end-user behaviour in its markets, the Sheffield-based firm elected to develop its own expertly considered consumer-facing offer.

Following a research-led review of the strategic proposition to guide the creative process, the name ‘Brilliant Project’ was selected and a strong brand identity created for execution in packaging, promotional tools, stationery and digitally for both web and TV advertising.