An absolutely wonderful client that listened intently to our ideas and permitted us to explore our vision for its capital projects prospectus. The result was special; design packed full of site-specific reference including a custom typeface taking inspiration from architectural detailing and tremendously high print production values featuring blind-embossing reminiscent of inscribed masonry.
Often the simplest ideas are the best and our second favourite project to-date is no exception. The name and branding for Journey Further – a consultancy specialising in programmatic online advertising – uses a typographic interpretation of an odometer to forge a very literal association with the agency’s ‘forward-thinking’ vision.
It is so regretful that this work didn’t see the light of day due to changes in land ownership and development strategy. The perfect tribute to what was formerly the Yorkshire Post headquarters in Leeds, this brand featured type inspired by newspapers and a heady hit of the YP’s signature colour. This one still smarts a bit actually!
This ongoing project for Leeds City Council – on behalf of lead engineering consultants, WSP – has made number 4 due to its sheer size and complexity. Meaningful creativity has facilitated a number of highly successful public consultations that have generated approaching 20,000 responses – helping to shape planned improvements to the city’s public transport infrastructure.
As a small business, we take great pride in delivering the kind of projects which might more readily be associated with much bigger agencies – the ‘Home Made‘ campaign for this worldwide student accommodation provider being a great example. Utterly comprehensive research facilitated a thorough understanding of customer needs – which in turn gave rise to a marked shift in communications approach (and vastly improved results too).