Blok Projekte

Building a genuine property brand

BlokProjekte is a signature residential property brand with developments exhibiting the virtuous characteristics of space, light, considered engineering and great design. Injecting new vitality into established city fringe neighbourhoods, the buildings are intended to become benchmarks and catalysts for further transformation – whilst providing inspirational homes for the growing band of young city professionals.

Engaged at inception of the project to help define the intended market positioning and brand strategy, our desire to aid the client in maximising values and audience connect led us to explore an overtly European theme – one that is rooted within the naming, brand identity and suite of supporting communications collateral.